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Oct 27 2015

10 Projects A Virtual Assistant Can Do In An Hour

Aug 06 2013

Why Good Quality Data is Essential For Your Marketing Campaign

Before you embark on a direct marketing campaign, think about the quality of the data you’re going to use. Whether it’s your own database of clients or a list you’ve purchased, is the data quality up to scratch?

Why good data important?

quality marketing data

In a nutshell, clean, good quality data will:

 

·         Save you time

·         Save you money

·         Deliver results

·         Avoid embarrassment

·         Avoid complaints

·         Ensure compliance to regulations

 

People move, businesses close down, people die - Fact! Now, whilst you might think that the vast percentage of the records within your database will still be ok, think about how much it costs to market to the list in the first place. How much is a stamp, never mind the paper, envelope, print? If calling, what does a phone call cost? Even email broadcasting, whilst relatively inexpensive, does come at a price as anything that doesn’t land in the inbox of your intended recipient is wasted expenditure. The return on investment is easily swayed by the quality of the data used.

 

Cost aside, think about how much time might be wasted calling out of date records, stuffing envelopes with incorrectly addressed letters or sifting through bounced emails. Even worse, what if you call and ask for Mrs Jones, only for Mr Jones to answer and advise you that his wife passed away two years ago! How would that make you or your sales team feel?

 making the wrong call

Legislation

 

In order to remain compliant with legislation, good quality data will have been “screened” against such industry files as Telephone Preference / Corporate Telephone Preference (TPS / CTPS) file. What this means is that people and companies who have chosen to register on these files may not be contacted by telephone for telemarketing purposes without firstly giving their prior written consent. There is a cost attached to this screening process, hence the chances are that “cheap” data won’t have been screened.

 

Whilst this won’t apply to your existing database of clients if that’s what you’re using (since they have provided you with consent (presumably) during their direct dealings with you), this must be considered whenever purchasing data lists. If you’re in any doubts as to the implications of using data that hasn’t been screened, take note…..

Information Commissioners Office

Should you market to somebody who has registered on these files by telephone, you’re firstly likely to receive an earful of abuse from the recipient. Secondly, you’re likely to receive a request as to whom you purchased your data from. If that isn’t enough, you run the risk of being contacted by the Information Commissioner’s Office (ICO) and in the worst instances, fined a significant sum of money – see link http://aquira.co.uk/ico-fines-glasgow-firm-90000-for-tps-breach-2/

 

Is the Data Opted In for Third Party Marketing?

 

With regard to email marketing, you may have heard of “Opting in” and “Opting out”. Well, good quality data will only ever contain “Opted in”records – what this means in simple terms is that the contact concerned will have “ticked the box”, so to speak, to say that they are happy to be contacted by third parties for the purpose of marketing.

 

opt in data

 

I dare say that some of my readers may, at some time or another, have been offered a list by someone they know. That list might be offered at, say, £1,000 for 100,000 contacts – certainly it might sound too good to be true as when compared to the high street price of data, this might seem like a bargain in comparison. However, there are costs in producing good quality data as above ought to have highlighted. I must say that as far as data goes, you get what you pay for. Cheap data lists are only likely to prove costly, time consuming and potentially damaging to your business finances and reputation.

And Finally, The Key To Success…..

 

….. with any Direct Marketing campaign is ensuring you deliver the right message to the right person at the right time. Good quality, clean data gives you every chance of ensuring the middle aspect of the equation is covered. If you’re ever in any doubt, or simply after advice, we strongly recommend you contact a reputable company that is a member of the Direct Marketing Association (DMA) such as Data Bubble Consultancy Limited - www.databubble.info - who will be only too happy to assist.

 

Data Bubble


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Jan 08 2013

Nurture Your Past Clients

 

How often do you revisit your old customers to generate new sales? 

FACT: Past and existing customers are the single best source for future sales, even in businesses where customers make purchases every other year.

It’s far easier and less costly to KEEP a customer than to ACQUIRE a new customer.   It’s estimated that it costs between 2 - 20 times as much to attract a new client than to retain one, when you take into account how much money you spend on prospecting, advertising, trade shows etc. If you don’t keep in touch once you have acquired a customer all that money is down the drain. 

Despite the evidence, I have come across many people who are either reluctant to pick up the phone to their previous clients or simply don’t have the time, yet they know they need to do it because it makes good business sense.

There are a number of Virtual Assistants who can do this for you.  We can make appointments for you to meet both old and new clients and leave the rest to you. 

So don’t forget about your past customers, they could bring you that extra revenue that you’re looking for.


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Mar 02 2012

Take the typing test

The Keyboard Challenge

Ever wondered how fast your typing speed is?  

Check out your speed here .  You might surprise yourselfTyping Keyboard

Typing long reports can be quite tedious if you're keyboard skills are not that good.  Jane at Efficient PA tested her own typing speed and the results were 82wpm with 0 mistakes.

If you regularly type reports and your speed is anything less than 82wpm, perhaps you should consider outsourcing the work and making the best use of your time.


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Aug 16 2011

Mobile Phone Protection

How to find your mobile phone quickly and easily

As the owner of a shiny new Android phone, I would be devastated if I lost it.  Have you ever lost your phone or had it stolen?  It's not just the cost of the replacement that is a worry but also the personal information contained on the handset.

I've recently discovered an amazing app which help locate your phone, even if the sound is turned off!  Amazing.

Mobile phone security

Most of us will probably have some sort of protection for our PC's, but how many of us have the same sort of protection for our smart phones?

The app - which is free to download - also backs up your device and provides protection from malware

Mobile phone back up

You have the option to upgrade so that even if you do lose your phone, you won't lose your data.  It's securely backed up to the cloud which is easily accessible from any web browser.

Click on the image below to be directed to the lookout website

With thanks to Sarah at www.helpahoy.com for the invaluable tip www.twitter.com/sjabradley

 

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